Clarifying Complex Technologies

Since inception in 1996, MG Lomb has specialized in developing product animation and interactive presentations, that successfully explain and promote complex technologies and products. Some of the world’s most advanced technology companies already trust and work with us. At MG Lomb, we’re more than creative experts. For over two decades, our team has worked with engineers and scientists to produce the most successful product animations and interactive design requirements.

What do we do? Product animations; Technical and industrial animations; Medical and science animations; Consumer product animations; Interactive product presentations; Interactive trade show presentations; Touchscreen interactive presentations; Custom immersive interactive and animation solutions.

Experienced. We’re degreed professionals – and we’re really good at what we do. There are no part timers, no freelancers and no outsourced associates – MG Lomb is only full time, in-house staff. We’re comprised of animators, interactive designers, art directors, writers, videographers, web developers, programmers, and office staff.

Our Work

Medical & Science Animation

Medical & Science Animation

MG Lomb has been creating worldclass medical animation and science animation studio for over a decade. We support some of the the largest companies in the world, in the pharmaceutical, biotechnology, medical device and healthcare industries. We have developed work for numerous international medical, pharmaceutical and biopharmceutical shows and conferences. Our medical animation work is featured in the 2019’s National Geographic’s internationally televised Breakthrough Prize awards, as well as in medical documentary films.

Our work includes: Animated medical processes, medical product animation, pharmaceutical animation, cellular animation, surgical animation, biomedical animation and biotech animation. MG Lomb’s fully in-house team (we do not outsource) will expertly assist you with most all types of medical device marketing animation, as well as surgical animation.

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VIEW OTHER CATEGORIES


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Accu-JointTM System

surgical procedure animation


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Sterile Processing Software

healthcare software demonstration video


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Single-Use Volar Distal Radius Plating System

surgical procedure product animation


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Microscopic Cell Processes

science animations for documentary “Programming of Life”


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Sterilization and Washing Equipment and Support for Medical Industry

company overview video

Technical & Industrial Animation

Technical & Industrial Animation

It takes specialized artistic talent, project based experiece, engineering expertise and experience merging those two diametrically opposed skills to create complex technical animation services and industrial animation services.

Animated product videos are unsurpassed at clearly explaining what your product can do. 3D product videos can depict product features and capabilities in ways no traditional video could. With specialized techniques, such as transparencies, explodes and color highlighting the impossible becomes possible.

Product animation can put the camera “inside” your product; it can endure caustic solvents, be submerged and travel the path of a particle. Product marketing animations can be short or long. MG Lomb produces 30 second consumer spots for international retail promotion, as well as 20 minute animations explaining complex products. Whatever your need, MG Lomb offers more than 20 years of product animation services experience to support you.

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Steam Sterilizer

3D product launch animation


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Aseptic Custom Packaging Systems

manufacturing animation


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Single-Use Bioreactor Facility Features

3D technical animation


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valve

technical animated instructions


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Pilot Testing and Process Optimization

3D industrial animation


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Fastcoat Continuous Tablet Coating Systems

manufacturing process animation


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Scraped Surface Heat Exchanger

technical process animation

Explainer Videos

Explainer Video

Clearly tell your story in just a minute or two. Consumers want explainer videos. They want a simple, clear and concise video that explains your product or service in 2 minutes or less. MG Lomb does that.

An experienced motion graphics design studio, we do it well. As an accomplished explainer video production studio of over 20 years, MG Lomb supports B2B and consumer needs. Our team professionally produces most types of explainer videos.

Capabilities include: custom explainer videos, 3D animated explainer videos, live action video, marketing explainer videos, 2D animated video production, and motion graphics video production. Videos can be simple, or broadcast television grade. MG Lomb produces your videos in-house from storyboard, script writing, narration, musical score and final production. We look forward to creating an effective explainer video for you.

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SiriusXM Hello App

marketing animation


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Nicky’s Folders

3D explainer video, national retail product


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Ultra-Clean Washable Markers

consumer explainer video, national retail product


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GOES-R Weather Satellite

motion graphics video production


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Railcomm Insight

explainer video


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Phoments Photo App

app explainer video

Exploded View Animation

Exploded Animation

A photorealistic view inside your product explains everything. Exploded product animation effectively demonstrates … how a product works, what it does, and why it’s better than the competition. Traditional video cannot match what an exploded view animation can do.

Exploded view animation truly gets inside a product. MG Lomb has been using exploded product animation to show the inner working of consumer products and complex machinery for over 20 years.

Our in-house 3D animation experts work with our clients CAD and engineering data to produce highly-accurate 3D models.

The effectiveness of product exploded view animation is incomparable. Especially when used to depict highly complex functioning of industrial equipment, or as a visually persuasive effect within a consumer advertising video. To be inside a product depicting it’s strength, showing interchangeable parts, or describing beneficial functionality – nothing compares to the effectiveness of product cutaway animation. MG Lomb is proud to offer product cutaway services to our clients.

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CXP Compression Connectors

exploded product view


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Valve

exploded view 3D animation


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PeriFlo AMP16 Peristaltic Pump

exploded product animation


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Bladder Accumulator

3D product cutaway animation

Touch Interactive

Touch Interactive

For trade shows, websites, sales and presentations touchscreen interactive provides immersive user-driven experiences.

What do you want to create? A touch experience can leverage video, realistic animation and product rotation, all within an immersive touchscreen delivery system. It can be monitor or website-based, with product configuration tools that virtually help to customize or select the right products for your customers. It can also be a sales presentation that enables quick product selection and customization. Whatever your preference, MG Lomb can help.

Not ready for VR hardware? Then don’t use it. Although up and coming, VR and AR are not for everyone. Touchscreen interactive is prevalent, and people enjoy engaging with it; it’s effective and drives results. Touchscreen presentations effectively communicate the features and benefits of your products. They provide customers with immersive experiences that can be enjoyed on displays at trade shows, on your website, and even on mobile devices.

MG Lomb supports multinational companies with developing and deploying unique touch interactive solutions for business. Our in-house team handles all aspects of development and deployment, from creative and conceptualization to development of assets. Applications such as: Unity Real-time, Adobe Animate, Windows Mixed Reality, HTML 5 Canvas, Unreal Engine, and WebGL are used. Deployment of completed solutions includes use for websites, iPads and tablets, and interactive displays.

With MG Lomb you’ll work with an experienced touch interactive development team, who will successfully support all aspects of your needs.

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https://mglomb.com/wp-content/uploads/2022/10/Earth.mp4https://vimeo.com/761882528/aa9ba6a8c1
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Immersion Lab Touchscreen

3D interactive sales application

https://mglomb.com/wp-content/uploads/2022/10/bpc.mp4https://vimeo.com/761892879/74b6da27bf
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Labtainer Pro BioProcess Containers

3D interactive touch-enabled product website

https://mglomb.com/wp-content/uploads/2022/10/Mini-Loop-ABC.mp4https://vimeo.com/794630328/d0b8398198
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Sampling Systems

3D interactive touch-enabled product application

https://mglomb.com/wp-content/uploads/2022/10/MoogTouchscreen-HomescreenLoop.mp4https://vimeo.com/748049002
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Revolutionizing The Way To Space

3D interactive touchscreen application

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Space Operations Exhibit

3D interactive touchscreen application

Virtual Reality (VR) Design

Virtual Reality (VR) Design

MG Lomb specializes in developing Virtual Reality (VR) solutions for business. With VR it is now possible for your customers to “virtually” experience your products. Whether your product is a small handheld device, an enormous piece of equipment, or even a building, VR offers realistic, experience-oriented interactions that facilitate product familiarization, and even sales.

For over 20 years, MG Lomb has supported multinational companies with developing and deploying unique interactive design solutions, web based interactive product tools, and so much more. VR is simply an extension of 3D modeling and interactivity development, deployed within a headset of your choice. Whether your choice is to utilize Facebook’s Oculus 2 headsets, Microsoft’s HoloLens 2, or another device, MG Lomb’s in-house development team can support your VR project.

MG Lomb handles all aspects of VR development and deployment, from creative and conceptualization to development of assets including 3D modeling, coding of interactivity using applications such as Unity, and deployment of completed solutions.

What do you want to create? Would you like to see a virtual world that features your actual products in their natural environment? Imagine your customers putting on a light-weight, comfortable headset; they open their eyes and find themselves immersed in a world that looks and seems real, with your products right there in front of them. At MG Lomb – we can make that happen. You’ll work with an experienced development team, who will successfully support all aspects of your VR project needs.

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https://vimeo.com/761898036/961ef9bab6https://mglomb.com/wp-content/uploads/2022/10/Hands.mp4

VR experiences that engage your customers
Are you looking to create an immersive, customer-familiar environment, where your products can virtually be exhibited? Or a tool to showcase your products virtually in their hands? The possibilities are endless. We can help you to explore the options and implement a solution that fits your needs and budget.

VR experiences that engage your customers
Are you looking to create an immersive, customer-familiar environment, where your products can virtually be exhibited? Or a tool to showcase your products virtually in their hands? The possibilities are endless. We can help you to explore the options and implement a solution that fits your needs and budget.

https://mglomb.com/wp-content/uploads/2022/10/PickupObject.mp4https://mglomb.com/wp-content/uploads/2022/10/microscope.mp4

VR experiences that engage your customers
Are you looking to create an immersive, customer-familiar environment, where your products can virtually be exhibited? Or a tool to showcase your products virtually in their hands? The possibilities are endless. We can help you to explore the options and implement a solution that fits your needs and budget.

360 Product Viewer

360° Product Viewers

It’s easy … 3D rotatable products. Make your products fully interactive – for your website, or presentation. From large industrial equipment to small devices and consumer goods – we do that.

MG Lomb offers a range of immersive interactive product experiences. Easy to use and better than static imagery, interactive products provide engaging user experiences. Options include website or presentation viewers, 360 rotatable products, configurable products, adding/removing special features, display of upgrade options, pop-up tools, showing videos, imagery, interactivity and more.

Where can they be used?
• Websites
• Trade show presentations
• Sales Tools
• Phones and Tablets

Types of Product Viewers
• Carousel – Single Axis 360 degree rotation (raster imagery)
• Multi-Axis – Unlimited 360 degree rotation (vector imagery)

Which is best for me? Carousel 3D product viewers are simpler and often less costly. Multi-Axis 3D product viewers provide unlimited user-control and 3D product rotation. Deciding which is right for you depends on the size and quantity of your products. As well as the need to potentially view every angle. MG Lomb will guide you to the best solution, explaining the advantages and costs, so you can make the best decision.

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Mitsubishi

3D product viewer with hotspots

https://mglomb.com/wp-content/uploads/2022/10/Mini-Loop-ABC.mp4https://vimeo.com/794630328/d0b8398198
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Sampling Systems

3D interactive touch-enabled product application


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Hyperlink Rotatable Model

3D product viewer with hotspots

https://mglomb.com/wp-content/uploads/2022/10/bpc.mp4https://vimeo.com/761892879/74b6da27bf
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Labtainer Pro BioProcess Containers

3D interactive touch-enabled product website

Game Design

Gamification for Business

Gamification, for business, provides an exciting opportunity to engage your customers, or your employees. Today people expect an experience. The days of static content, imagery or video you can’t interact with, are gone. People want to touch the screen and control the journey. For trade shows, websites, or employee motivation experiences, a custom game design provides something unique and engaging.

For over 20 years, MG Lomb has supported multinational companies with developing and deploying unique interactive design solutions, web based interactive product tools, games, and so much more. Gamification for business is simply an extension of interactive design development and 3D modelling, deployed within a gaming experience.

MG Lomb handles all aspects of gamification for business. And supports all steps of the process, from creative and conceptualization to development of assets, including: 3D modeling, music, sound effects and narration. Our inhouse team is experienced at coding interactivity, using the latest gaming development engines such as Unity and Unreal.

What do you want to create? A game experience for business can leverage video, realistic animation and 3D product visualization, all within an immersive game experience. It can be privately hosted on an internal server, or website-based. Whatever your preference, MG Lomb can help.

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Conference Q and A Interactive Game

for computer (not for phones)


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Conference Q and A Interactive Game

for phones and tablets

Our Process

MG Lomb provides a clear project development process. With over 20 years’ experience, we achieve superior results while maintaining an established timeline and budget. We accomplish this by way of an extremely well-developed process. You will know what to expect, every step. We’ll lead the process, no surprises.

At MG Lomb – we walk the walk. We’ll provide our process document. If you are a serious potential customer, with an actual project in mind, contact us. And we can provide you with our process document.

Our Steps

To begin, MG Lomb will meet with you and your team. We’ll learn the scope and goals of your project. A ballpark cost will be discussed. No fee.

Next, the team at MG Lomb will review your project scope, and collectively prepare a highly-detailed proposal, inclusive of all costs, options, and timeline. Adjustments may be made. No fee.

Once the proposal is settled, MG Lomb will provide a completed project process document, inclusive of creation and development dates, as well as roles and responsibilities. All steps of the process explained, in writing.

MG Lomb schedules weekly progress reviews, until project completion, for most projects. It is nearly impossible to accomplish effective results without your involvement. Weekly meetings provide appropriate opportunity for on-going refinement, by way of evolving ideas and concepts. This improves technology and concept comprehension, by MG Lomb.

You will be given opportunity to provide in-process approvals, so rework is reduced or eliminated. 20 years of MG Lomb’s experience – with results and client satisfaction – have shown us that a collaborative process equates to better quality work, and happier customers. MG Lomb’s goal is a lasting partnership, with you.

Have a project?

Visit Us

1387 Fairport Road, Suite 700
Fairport, NY 14450

Call Us

P: 585-388-5400

What OUR customers are saying

Michael. Your team is so talented, responsive, and open to our wacky ideas.

Thank you for everything you’ve done for this project, and I would absolutely be open to talking about other opportunities.

Amanda Prussing, Director of Marketing – STERIS

Big Show is going on right now! The final proof is how the customer receives them; but, so far I have heard only positive reviews.

Thanks again for the great support from the MGLomb team!

Rolando D. Ventura, SE/ACE
L3Harris Technologies

This is killer. Looks amazing. I honestly do not have any changes or notes. Thank you very much for this. Please tell the team they did an incredible job.

Thanks again for another successful delivery.

Steve Toth, Senior Manager – Digital Lab
Mattel Creative Studios

We have worked with MG Lomb now on several projects, each one progressively more complicated than the last. Work ranging from video animations to complex interactive experiences. On each occasion, … read more

Robert Hough, Creative Services Manager
L3Harris Technologies

This is a very good animation that I think we should all be able to benefit from.  We have been receiving a lot of very good comments from customers, users and new potential business.  We have also … read more

Andy Goll, Director of Sales & Marketing
Weiler Engineering