Clarifying Complex Technologies

Since inception in 1996, MG Lomb has specialized in developing product animation and interactive presentations, that successfully explain and promote complex technologies and products. Some of the world’s most advanced technology companies already trust and work with us. At MG Lomb, we’re more than creative experts. For over two decades, our team has worked with engineers and scientists to produce the most successful product animations and interactive design requirements.

What do we do? Product animations; Technical and industrial animations; Medical and science animations; Consumer product animations; Interactive product presentations; Interactive trade show presentations; Touchscreen interactive presentations; Custom immersive interactive and animation solutions.

Experienced. We’re degreed professionals – and we’re really good at what we do. There are no part timers, no freelancers and no outsourced associates – MG Lomb is only full time, in-house staff. We’re comprised of animators, interactive designers, art directors, writers, videographers, web developers, programmers, and office staff.

Our Work

Photo Realistic Renderings

Photo Realistic Rendering

Incredibly Realistic. Easily updated. Smarter than Photography. There are noteworthy reasons to choose photorealistic product renderings over photography. Among those reasons – the ability to visual capture your product doing “anything” … so let your imagination run with that.

Why? Because a realistic product rendering can be easily updated, with new graphics, logos, colors, features and accessories – all without accessing your actual product. The time and money saved is significant, and calculable. Instead of setting up an entire photo shoot, we simply update the existing 3D model, and re-export an incredibly realistic product rendering. No site or photoshoot costs.

Why? Because we can create highly realistic virtual 3D environments for your products, places and environments that may not exist, or would be incredibly prohibitive to procure.

Why? Because your product may not exist yet. We routinely create from CAD, importing directly using our clients’ engineering applications. Your in-development product will look real, today.

MG Lomb has been creating photo realistic product renderings for over 20 years, for some of the largest manufacturing companies in the world, creating highly realistic consumer product renderings, and photorealistic industrial product renderings. Our in-house 3D rendering experts work with our clients marketing and engineering staff to provide photorealistic product rendering services.port-sub-menu

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Nicky’s Folders

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Interactive Experiences for Trade Show

Interactive Experiences for Trade Show

Interactive Experiences for Trade Show and Marketing. An experienced digital marketing company, MG Lomb brings innovative, unique, original and fun designs! What’s your need? Trade show interactive ideas? Need a trade show interactive exhibit? Maybe a trade show interactive game? Or how about some interactive trade show booth ideas? You’re in the right place – as MG Lomb develops all of these! When it comes to Interactive Design, MG Lomb brings the originality! From touchscreen, kiosk design, to web-based 3D interactive product experiences, to immersive interactive animation services and customer-focused interactive game design, the team at MG Lomb can build it for you. The competition for customer attention is fierce, and an interactive trade show booth exhibit is a winning strategy. MG Lomb has built sixteen-foot-long touchscreen experience walls with motion detector cameras, 3D rotatable product simulators, competitive interactive games featuring our clients’ products, and VR immersive environment experience centers. From serious to silly, if you can imagine it – we can build it. If you can’t imagine it – we’ll imagine it for you!Industries Supported. MG Lomb has considerable experience supporting: Aerospace & Defense, Healthcare, Medical and Science, BioPharma, B2B Industrial and Technical Industries, and Consumer Products. Software. An established interactive experience design agency, MG Lomb utilizes industry standard software, including: Unity, Unreal Engine, Web GL, Adobe Animate, After Effects, 3DS Max and others. 

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Immersion Lab Touchscreen

3D interactive sales application

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Labtainer Pro BioProcess Containers

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Sampling Systems

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Revolutionizing The Way To Space

3D interactive touchscreen application

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Space Operations Exhibit

3D interactive touchscreen application

Virtual Reality (VR) Design

Virtual Reality (VR) Design

MG Lomb specializes in developing Virtual Reality (VR) solutions for business. With VR it is now possible for your customers to “virtually” experience your products. Whether your product is a small handheld device, an enormous piece of equipment, or even a building, VR offers realistic, experience-oriented interactions that facilitate product familiarization, and even sales.

For over 20 years, MG Lomb has supported multinational companies with developing and deploying unique interactive design solutions, web based interactive product tools, and so much more. VR is simply an extension of 3D modeling and interactivity development, deployed within a headset of your choice. Whether your choice is to utilize Facebook’s Oculus 2 headsets, Microsoft’s HoloLens 2, or another device, MG Lomb’s in-house development team can support your VR project.

MG Lomb handles all aspects of VR development and deployment, from creative and conceptualization to development of assets including 3D modeling, coding of interactivity using applications such as Unity, and deployment of completed solutions.

What do you want to create? Would you like to see a virtual world that features your actual products in their natural environment? Imagine your customers putting on a light-weight, comfortable headset; they open their eyes and find themselves immersed in a world that looks and seems real, with your products right there in front of them. At MG Lomb – we can make that happen. You’ll work with an experienced development team, who will successfully support all aspects of your VR project needs.

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VR experiences that engage your customers
Are you looking to create an immersive, customer-familiar environment, where your products can virtually be exhibited? Or a tool to showcase your products virtually in their hands? The possibilities are endless. We can help you to explore the options and implement a solution that fits your needs and budget.

VR experiences that engage your customers
Are you looking to create an immersive, customer-familiar environment, where your products can virtually be exhibited? Or a tool to showcase your products virtually in their hands? The possibilities are endless. We can help you to explore the options and implement a solution that fits your needs and budget.

VR experiences that engage your customers
Are you looking to create an immersive, customer-familiar environment, where your products can virtually be exhibited? Or a tool to showcase your products virtually in their hands? The possibilities are endless. We can help you to explore the options and implement a solution that fits your needs and budget.

3D Product Configurator

3D Product Configurator

3D Product Viewers & 3D Product Configurators are immensely effective for selling products online. They provide an immersive, interactive experience, far superior to photography. MG Lomb provides simple and comprehensive custom 3D product configurator solutions.

What are 3D Viewers & Configurators? Simply put … A rotatable 3D image of your product, on your website, that enables viewing of your product from any angle. But they can do far more. 3D product viewers can change product colors, add or subtract features and accessories, display clickable hotspots (to see more information on specific features) and include interactivity (open panels, click on buttons, make parts spin, turn wheels, etc.). And customers can save their configurations.

Accurate 3D Product Visualizations. Using our clients’ CAD data, MG Lomb  provides flawlessly accurate 3D products. Many of our clients also use MG Lomb’s 3D product models in place of marketing photography. Originating from your CAD, our 3D models “are” your actual products. So every feature is accurately depicted.
 Flawless Web Functionality. Our 3D product visualization tools provide simple, easy website viewing for your customers. No special tools; no special plugins. MG Lomb uses standard, commonly used development software, compatible with the majority of websites. Software. An established interactive design and 3D product animation studio, MG Lomb creates 3D product configurators using a variety of standard software, including: 3DS Max, Autodesk Maya, Adobe Animate, Cinema 4D, KeyShot, Blender, After Effects and others. Our Experience. In January of 2020, the team at MG Lomb envisioned a rotatable website 3D product configurator. Since then, we have been building and creating 3D product visualization solutions – from simple to complex – for some of the largest companies in the world. 

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3D Product Configurator
Mitsubishi

3D product viewer with hotspots


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OGP

3d product configurator with hotspots


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Hyperlink Rotatable Model

3d product configurator with hotspots

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Sampling Systems

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Labtainer Pro BioProcess Containers

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Game Design

Gamification for Business

Let’s have some fun! Gamification for business provides an exciting opportunity to engage your customers, via gamification for trade shows and gamification for marketing. It also benefits employees, by way of gamification for training. Today, people expect interactive experiences. They want to touch screens and control the journey. With gamification marketing, they can. For over 20 years MG Lomb has supported multinational companies with developing and deploying unique interactive design solutions, web-based interactive product tools, games, and much more. Gamification for business is simply an extension of interactive design, deployed within a fun and engaging gaming experience. MG Lomb handles all aspects of gamification for business. We support all steps of the process, from creative conceptualization to development of assets, including: 3D modeling, music, sound effects, writing and narration. And our in-house team is experienced at coding interactivity, using the latest gaming development engines such as Unity and Unreal.What do you want to create? MG Lomb excels at gamification ideas for business, with some impressive gamification marketing campaigns. Our team routinely develops trade show interactive games and interactive trade show booth games, leveraging video, realistic animation and 3D product visualization, all within an immersive game experience.

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Conference Q and A Interactive Game

for computer (not for phones)


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Conference Q and A Interactive Game

for phones and tablets

3D Product Animation

3D Product Animation

Photorealistic animation for marketing, product videos and social media. Realistic 3D marketing animations significantly reduce costs by successfully replacing actual products at trade shows. Unlike an actual product, with 3D animated marketing videos there are no shipping costs, no set up and teardown, and no drayage fees. And better – 3D animated product videos work flawlessly, every time. 3D product videos also improve comprehension by depicting features and processes difficult to show with video. And further, 3D product animations can be used in all forms of social media. How long should a 3D animation for marketing be? MG Lomb creates 15 second animated marketing videos for social media. We create two-minute 3D animated products videos, we create five-minute animations for marketing, and we create custom-length 3D marketing videos. Whatever your need, our 3D product animation services have you covered.Industries Supported. As an experienced 3D product animation agency, MG Lomb supports: Aerospace animations, Healthcare animations, Medical animations, Science animations, BioPharma animations, Technical animations, Consumer product animations. Software. An established 3D product animation studio, MG Lomb creates 3D animations using a variety of 3D animation software, including: 3DS Max, Autodesk Maya, Adobe Animate, Cinema 4D, KeyShot, Blender, After Effects and others.

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Single-Use Bioreactor

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Thomas & Friends Trackmaster Motorized Railway

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steam sterilizer

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Bioprocess Container

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Medical & Science Animation

Medical & Science Animation

MG Lomb has been creating worldclass medical animation and science animation studio for over a decade. We support some of the the largest companies in the world, in the pharmaceutical, biotechnology, medical device and healthcare industries. We have developed work for numerous international medical, pharmaceutical and biopharmceutical shows and conferences. Our medical animation work is featured in the 2019’s National Geographic’s internationally televised Breakthrough Prize awards, as well as in medical documentary films.

Our work includes: Animated medical processes, medical product animation, pharmaceutical animation, cellular animation, surgical animation, biomedical animation and biotech animation. MG Lomb’s fully in-house team (we do not outsource) will expertly assist you with most all types of medical device marketing animation, as well as surgical animation.

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Accu-JointTM System

surgical procedure animation


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Sterile Processing Software

healthcare software demonstration video


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Single-Use Volar Distal Radius Plating System

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Microscopic Cell Processes

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Sterilization and Washing Equipment and Support for Medical Industry

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3d technical animation

3d Technical Animation

3D Technical animation and 3D Industrial animation. For over 20 years, MG Lomb has helped marketing and salespeople to create technically sophisticated marketing content. We work with our clients’ engineers and scientists to visually depict complex processes and features, impossible to show with video.
Technical animations for marketing educate customers. Technical product animations function where video cannot. MG Lomb creates 3D animated technical videos showing how satellites work in space. We develop 3D animated industrial videos explaining how materials are transformed into products, by machinery. And MG Lomb routinely creates technical animated videos that show the inside of products, represent liquids, gases, and illustrate the workings of harsh chemicals that would destroy a video camera. Whether your need is a technical marketing animation, a technical product animation for sales, or a technical training animation, MG Lomb has you covered.
Industries Supported. MG Lomb has considerable experience supporting: Aerospace animations, Healthcare animations, Medical animations, Science animations, BioPharma animations, Technical animations, Consumer product animations. Software. An established 3D product animation studio, MG Lomb creates 3D animations using a variety of 3D animation software, including: 3DS Max, Autodesk Maya, Adobe Animate, Cinema 4D, KeyShot, Blender, After Effects and others.

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3d technical animation
Steam Sterilizer

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Aseptic Custom Packaging Systems

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valve

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Scraped Surface Heat Exchanger

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Our Process

MG Lomb provides a clear project development process. With over 20 years’ experience, we achieve superior results while maintaining an established timeline and budget. We accomplish this by way of an extremely well-developed process. You will know what to expect, every step. We’ll lead the process, no surprises.

At MG Lomb – we walk the walk. We’ll provide our process document. If you are a serious potential customer, with an actual project in mind, contact us. And we can provide you with our process document.

Our Steps

To begin, MG Lomb will meet with you and your team. We’ll learn the scope and goals of your project. A ballpark cost will be discussed. No fee.

Next, the team at MG Lomb will review your project scope, and collectively prepare a highly-detailed proposal, inclusive of all costs, options, and timeline. Adjustments may be made. No fee.

Once the proposal is settled, MG Lomb will provide a completed project process document, inclusive of creation and development dates, as well as roles and responsibilities. All steps of the process explained, in writing.

MG Lomb schedules weekly progress reviews, until project completion, for most projects. It is nearly impossible to accomplish effective results without your involvement. Weekly meetings provide appropriate opportunity for on-going refinement, by way of evolving ideas and concepts. This improves technology and concept comprehension, by MG Lomb.

You will be given opportunity to provide in-process approvals, so rework is reduced or eliminated. 20 years of MG Lomb’s experience – with results and client satisfaction – have shown us that a collaborative process equates to better quality work, and happier customers. MG Lomb’s goal is a lasting partnership, with you.

Have a project?

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1387 Fairport Road, Suite 700
Fairport, NY 14450

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P: 585-388-5400

What OUR customers are saying

Michael. Your team is so talented, responsive, and open to our wacky ideas.

Thank you for everything you’ve done for this project, and I would absolutely be open to talking about other opportunities.

Amanda Prussing, Director of Marketing – STERIS

Big Show is going on right now! The final proof is how the customer receives them; but, so far I have heard only positive reviews.

Thanks again for the great support from the MGLomb team!

Rolando D. Ventura, SE/ACE
L3Harris Technologies

This is killer. Looks amazing. I honestly do not have any changes or notes. Thank you very much for this. Please tell the team they did an incredible job.

Thanks again for another successful delivery.

Steve Toth, Senior Manager – Digital Lab
Mattel Creative Studios

We have worked with MG Lomb now on several projects, each one progressively more complicated than the last. Work ranging from video animations to complex interactive experiences. On each occasion, … read more

Robert Hough, Creative Services Manager
L3Harris Technologies

This is a very good animation that I think we should all be able to benefit from.  We have been receiving a lot of very good comments from customers, users and new potential business.  We have also … read more

Andy Goll, Director of Sales & Marketing
Weiler Engineering